The current scenario in the web space is altogether different from that of the early nineties. The web space has intensely competitive with millions of web pages added on daily basis. In 2000, one estimate shows that 8 millions of web pages were added and there were 171,000,000 domain hosts in use till January 1 2003. And the number is literally compounding in every second.
From the above information, you can easily realize the intensity of competition in the web space and the challenges before you to make your website reach to the target audience. Expecting visibility and traffic for your website without optimizing it in different search engines is nothing but a day dream. This article deals with two optimization techniques practiced by SEO experts in detail.
Pay-for-inclusion model
In this model, you have to pay for enlisting your website in the search engine indexes. The benefits and of pay-for-inclusion are:
1- Your web page is not dropped from the indexes with in the payment period(generally 6-12 months and can be extended with repayment)
2- The updates made by you on the website are reflected quickly on the search engines
However, pay-for-inclusion never ensures a top page appearance for your website. Keep in mind that, this model offers the best results if your website is optimized properly.
Pay-for-placement
Pay-for-placement or pay-per-click is that model of optimization what ensures you a guaranteed placement in return of your payment. Rank of of your website is decided according to your bid. Higher is the bid, brighter is the chance of your website elevating to the top position. You have to pay every time a visitor comes to your site through search results. However, this is an effective tool for the short-run only. For a long term prospective, you need to integrate other optimization tricks with the pay-for-placement practice.
From the above two tools, the SEO experts can choose one according to the budget, requirements and ROI expectations of the client.
