Article marketing is one of the most well known methods of link and traffic generation. Intermediate marketers will already be aware of this tactic, but we’ll cover a few things in this section that you may not have read in other reports on article marketing.
Article Marketing Basics This report is about building links, not article creation. However we will take just a moment to clarify the basics of article marketing to put things into the right context.
Article marketing is the process of creating informative pieces of content on topics related to your business and publishing this content online. Each time you write and publish an article, you’ll be sure to include a resource box – much like an “about the author” blurb – that contains one or more links back to the Web pages of your choice.
So if your business sells wind chimes, for example, you might write (or hire a pro to write for you) a series of articles on the history of wind chimes. You would then submit these articles to newsletter publishers or article directories complete with your resource boxes and back links.
Article and content directories are sites that allow marketers and authors to publish their articles for free. These programs then allow Website and newsletter owners to re-publish articles from the directory, as long as they keep the author resource box and back links in place.
So you’ll get the benefit of being linked to from the directories, and you’ll get additional back links when publishers add your articles to their sites, blogs, and online newsletters. As more of your articles are published across the Web you could accumulate an impressive network of quality links pointing back to your sales pages and blog posts.
